Highly cited Media and Cultural studies

The media are a ubiquitous presence in the lives of contemporary youth. The television shows they watch, the music they…

The role of media in today’s world

Amongst many factors that are involved in shaping the values and beliefs of society, Media as an influential factor takes…

Violence in Media: Effect on Behavior

One of the noteworthy changes in our social environment in the 20th and 21st centuries has been the infiltration of our culture…

History of Advertising in Pakistan

In 1947, when Pakistan came into being the industry of advertising was in miserable condition, all the advertising agencies in…

Reasons of the predominance of advertisements

The reasons of the predominance of advertisements lie in their ability to shape consumer behavior and drive business growth. Ads…

A World through your Lens

Photography is a non-verbal way of communication and it is equally effective and successful way. Worldwide photography is loved by…

Why promotions are so important?

There are various techniques used by business men to increase and expand their business. Each and every person in this…