Importance of Explainer Video for New Businesses, Every business needs to have good communication with its audience in order to be successful. Especially in the cases of a New Businesses, owners need to convey the information about their services, solutions, or the product is a crisp and informative way. Explainer videos are an excellent way of achieving this objective!
Explainer videos are short videos that explain the company’s products or services to potential customers. These short introductory videos help in engaging customers, creating an online presence, enhancing communication, and influencing the target audience.
Customers are usually not aware of the new business advertisement in Pakistan and are reluctant to order from new sites. There are multiple factors behind their behavior such as lack of information, trust, credibility, and awareness. They need information about the company in order to understand what the brand is offering and familiarize the product with their needs. Explainer videos solve this issue and create a bond between customer’s needs and the company’s products/services. A survey conducted by Video Rascal showed that the chances of people buying the product raise by 85% if there is a supplementary explainer video. This means Explainer videos enhance understating of the products, resulting in an increased conversion rate.
They also clarify the objective of the company’s product and promote interest. This ultimately leads to increased web traffic and helps customers in retaining information about the brand effectively. According to Wharton Research Centre, “The average person retains only 10 percent of what they hear, but 50 percent of what they see.”
So, owners need to understand the noteworthy impact Explainer videos bring by,
- Grabbing Attention of Audience
- Pitching clients Sublimely
- Driving Conversion Rate
- Increasing sales
Owners should use explainer videos if they want to create a name for their brand in an already saturated market and help their business grow