Impact of Digital Media on Consumer Behavior

There is no question that the growth of Internet advertising is outpacing offline advertising. As more and more companies realize the real value in advertising their goods and services online, they are diverting funds from other forms of offline advertising to compensate. Consequently, the market share of Internet advertising is continually growing while the market share of offline advertising mediums stagnates or declines, but increase in internet marketing increasing demands and expectations of customers, Read More…

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