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Effects of Advertising on Business

According to the Advertising Educational Foundation, advertising was set long before America was even colonized. Advertising carried out over by the Europeans in an organized form and started in the 16th century with billboards, posters and traveling salesmen. In the late 19th century, the idea of the brand name was pioneered. For a successful business, [...]

By | February 23rd, 2015|Advertising|0 Comments

Media, Technology and Society

With a high demand in the society, Media is solely responsible for updating and sharing the information as it comes to the audience. Within few years, the media has become a huge media industry where one aspect is linked with another. The media connects one part of the world to another part of the world. [...]

By | February 23rd, 2015|Digital Media|0 Comments

Highly cited Media and Cultural studies

The media are a ubiquitous presence in the lives of contemporary youth. The television shows they watch, the music they listen to, the video games they play, and the websites they visit all play a major part in young people’s lives, offering them a stream of different experiences, ideas, and knowledge. Unlike disciplines such as [...]

By | February 23rd, 2015|Media|0 Comments

The role of media in today’s world

Amongst many factors that are involved in shaping up the values and beliefs of the society, Media as an influential factor takes the lead. With high changing speed of evolution in today’s world, media takes the responsibility to inform and educate people through it so that they can match the changing trends.  Keeping in mind [...]

By | February 20th, 2015|Media|0 Comments

Violence in Media: Effect on Behavior

One of the noteworthy changes in our social environment in the 20th and 21st centuries has been the infiltration of our culture and daily lives by the mass media. In general, researchers define violence in media as visual portrayals of physical aggression by one human or human-like character against another. Violence is unfortunately one of the most [...]

By | February 20th, 2015|Media|0 Comments

History of Advertising in Pakistan

In 1947, when Pakistan came into being the industry of advertising was in miserable condition, all the advertising agencies in Bombay, Madras, Calcutta and Delhi became part of India. British and American agencies were the business leaders Malani & Co was the advertising agency working in Pakistan whose owner was a Hindu.  Under the influence [...]

By | February 18th, 2015|Advertising|0 Comments

Reasons of the predominance of advertisements

Looking around in your society, you will realize that we all are part of predominating world of advertising. From road side billboards to commercials interrupting your favorite TV show, our lives have been flooded with all sorts of advertisements about products that we can buy, places we can visit and services we can avail. While walking down a [...]

By | January 22nd, 2015|Advertising|0 Comments