The media are a ubiquitous presence in the lives of contemporary youth. The television shows they watch, the music they listen to, the video games they play, and the websites they visit all play a major part in young people’s lives, offering them a stream of different experiences, ideas, and knowledge. Unlike disciplines such as sociology and philosophy which are widely accepted as the school of thought and have a wide historical domain, media and cultural studies have no such pantheon, canon or history. Media and cultural studies have evolved in the vogue of ardent debates, critiques and divergence which often inspire the students.
Culture doesn’t only portray the lives of human beings but in return, it can influence their perceptions as well. With the advent of television, people were able to see the face of the world in the form of different cultures and countries which was previously unavailable to them.
Media culture helps reform people’s view of the world, the conventional fields of media studies and cultural studies are converging to become a vigorous and vibrant area of study that seeks to make sense of the rapidly changing global media environment. Because media including print, film, television, radio and the internet all play important roles in politics, business, art, education, economics and entertainment, understanding the processes of how cultures are shaped. Culture and Media is a fertile meeting ground for theories about public and audiences, power and subjectivity, representations and actions.
Media and culture studies can be a starting point to understand events, such as 9/11 and the subsequent terrorist attacks around the world, catastrophes such as natural disasters, trends such as the current global economic crisis, and social and political movements. Media and culture studies can also be a starting point to understand the routine, everyday nature of mobile and online practices, or television, in public and private spheres, in local and global environments. Media and culture are pivotal to understanding our experience of social life. Culture and media’s role in contemporary politics, society and culture is all-encompassing. We are witnessing a revolution in communications – print media, film, television and radio, photography, mobile and social media are a continuous presence in our everyday lives.
Advertising Agencies in Pakistan
Author:
Zahra is a passion-fueled writer with a degree in Media and a DIY lover and book lover as well. Loud and opinionated traits are aspired by her passion for reading and writing with a belief that every word counts.