Oil and Gas industry Growth in Pakistan

jawairia najam 0 Comments

Pakistan is blessed to be rich in natural resources of oil and gas and has the capacity to become self-sufficient in energy. Geographical location of Pakistan makes it the ‘regional gateway’ for energy. Since the independence, Pakistan industry has seen phenomenal growth in oil and gas sector by making large indigenous discoveries. Pakistan mainly depends upon Oil and Gas for energy generation. Pakistan meets about 15% of its oil demands from local sources. The Sui gas field (Baluchistan) discovered in 1952 is currently the biggest natural gas field in Pakistan. It accounts for 26% of Pakistan’s gas production.

Oil and Gas industry Growth in Pakistan

 

The Pakistan economy relies heavily on natural gas which meets 49% of its overall needs. Natural gas accounts for 37.68% of the total energy supply, 27.5% of total natural gas is consumed in the power sector while fertilizers, industries, transport and domestic sectors also need natural gas. Pakistan is also looking for pipelines with Turkmenistan-Afghanistan-Pakistan-India (TAPI) and Iran-Pakistan (IP). The Government is contemplating an LNG (liquefied natural gas) terminal at Gwadar and in talks with Qatar, Iran and PETRONAS (Malaysia) for the purposes of LNG import.

Pakistan produces about 100,000 barrels of oil per day. Current contribution of oil and gas sector to the National Exchequer is approximately Rs 230 billion per annum. New petroleum policy 2007 is investment friendly in the region by, predictability and transparency in award of blocks and later on its development and production. New policy has been aimed to offer better pricing terms for oil and gas. In the oil and gas sector, the Oil and Gas Development Corporation (OGDC) is the biggest public-sector corporation which produces about half of Pakistan’s oil and one-third of its gas.  Pakistan’s economic salvation lies in finding another Sui or an oil bonanza and in using shale technology.

Author: Faeza Khan

Untitled-1The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster.

Advantages of App Development for Businesses

jawairia najam 0 Comments

The world has gone globalized, where people like to interact instantly with one another from one corner of the world to another. The revolution of mobile technology has paved a way for businessmen to consider the impact of interaction with the end users. The end user can be anyone– a customer, an employee, a business partner or even a smart device. However, to remain competitive and rapidly innovate in this mobile society, a comprehensive mobile development platform is a must have for the company.

Advantages of App Development for Businesses

Direct interaction with the customers in a personalized manner can help revolutionize business.  Apps for business can engage the potential customers with offers and incentives. Companies use customers profile information and location to customize their offers to make them more attractive.  A mobile app for business can build brand, create brand recognition and can generate brand awareness.  While designing the app for business few things should be kept in mind to grab the attention of customers. Users prefer different categories of apps– those that are for fun (games), those that simplify (wiki How), those that interest (Sports), and those that let them shop (Amazon/eBay). An application can serve as an excellent customer support and service vehicle. It allows users to post queries and feedback anywhere, anytime. This makes it easier to get in touch with the company. Apps can help increase website traffic if the app has over a thousand downloads.  With mobile push notifications, a business can inform app users about the latest developments and can remain at the top-of-mind of customers. Mobile app development will help business organization to gather contacts and use them for marketing campaign and providing customers with an easy method of contacting with one-touch applications such as calling customer services, GPS directions, email and messaging, and web link. The most important reason for developing mobile apps for business is to cultivate customer loyalty. With the immense of advertising surrounding us all and keep bombarding customers with ads via different channels, the impact slowly decreases. For businesses mobile apps are a more customized way of staying close with the customers, and being just a fingertip away from them.

Advertising Agencies in Pakistan

Author: Faeza Khan

Untitled-1The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster.

Latest Advertising trends in 2015

jawairia najam 0 Comments

The amalgam of technology and creative advertising tools has enabled the collective comprehensive branding and advertising to grow at a rapid pace. With the changes in business we need to remain updated about the changes in market. The majority of the trends in 2015 will be about the digital sector as the traditional forms of advertising are becoming second-rate to the digital realm, which continues to become more complex and powerful. Mobile video consumption is growing very rapidly and providing advertisers with a way to reach the consumers when they are paying attention. Mobile video viewers can be termed as ‘captive’ audience. The trend of mobile video ads is a technique to take advantage of the undivided attention of digital screen users. Videos are made interactive by brands as they have introduced interactive advertisements using technology to tell the story.  Honda Civic and Civic R-Type YouTube experience is a very impressive example which allows switching between two different stories whenever ‘R’ is pressed and held on keyboard.

Latest advertising in Pakistan

Native ad spending will climb largely because advertisers are seeing above average engagement with this format. When websites feature advertisements that emulate the content and style of their own site, it is native advertising Agencies in Pakistan. Native advertisements are normally long-shape blog entries, info graphics or features that expect to educate, divert and rouse individuals without straightforwardly promoting an item. A standard banner ad from a clothing retailer may promote a winter clothing deal, yet a local promotion from the same retailer may examine winter style tips. Commonly, Native advertisements are labeled with a disclaimer, for example, ‘supported content’, ‘paid post’ or ‘promoted by’. While social media keeps on developing, the offline experience will be pretty much as vital in 2015. Brands researchers also start to use social media as a tool to measure the success of brand activation. We will see the online and offline sign up to make an additionally captivating brand encounter that urges consumers to spend more one-on-one time with their brand. As technology is developing continuously we will get to see an increase in creative data collection which will enable to dig deeper to gain essential customer insights, increasing the success of brand activations. With the varying habits and preferences of consumers the channels are changing as well to get the most out of advertising while testing new strategies which will dominate in 2015.

Author: Faeza Khan

Faeza Khan

The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster. -

Role of Attitude in a successful business

Attitude defines or delimits the level of success in business. Attitude is the way we think and respond to anything in life; it’s a mood, feeling or an opinion and it affects every aspect in our everyday life. Attitude is a critical component of communication. Organizations spend money and time on employee training development.  Understanding attitudes will develop employees’ knowledge about themselves and how to communicate with others. A positive attitude is an asset that can benefit any business, it’s not what happens to you but how you interpret that happens. Positive or negative attitude is the choice you make; it can make or break any company or business. Success in business depends upon the way we approach our business.

Business is all about interaction with others, since it mainly involves “exchange of value” with others. If our presentation during such interaction is bad (attitude) it will affect our business dealings negatively, but in the same way, if our presentation during the same interaction is good (attitude), it will affect such business interaction positively. Employees who have negative attitude tend to disengage with the company and do not contribute in success of business while on the other hand with the same positive attitude, competencies and skills levels they can take the business to the new heights of success. Based on their attitude towards work, employees feel more or less committed to the job.  Employees with positive attitude are more likely to develop a sense of commitment to the business and stay for the long haul and increase productivity through experience.  Positive attitudes make interaction and collaboration more pleasant and productive.  The encouraging social atmosphere that results from good attitudes creates incentives to be part of the team and gives employees a sense of belonging and emotional investment with the success of the company.  Customers are an annoyance and an inconvenience to employees with a bad attitude, a positive and engaged attitude is likely to result in courtesy, emotional engagement and a real concern for the well-being and satisfaction of the customer. You can succeed and grow rich through persuasion with positive attitude in business.

Advertising Agencies in Pakistan

Author: Faeza Khan

Untitled-1

The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster. -

Media: How does it really affect our Mental Health and Well-being

Media’s power to impact public perception and the extent to which people are exposed to media representations makes the mass media one of the most significant influences in societies. The media everything from radio, television, film to games, advertising Agencies in Pakistan and social media platforms like facebook and twitter can have significant effect on individual and population health and well being. Mental health is a way of describing social and emotional wellbeing. The mass media is full of images and messages and it has wide array of effects on mental health and well-being. Previously studies have typically focused on the negative effects of media specifically advertising (e.g. cigarettes, alcohol) and entertainment (violence, aggression, sex) on individuals. However, the intentional use of media can result in the positive health attitudes and behaviors.

Media- How does it copy

Psychologist Victoria Kasunic also sees social media as a positive influence and useful tool. We are naturally social creatures and there is something about the immediacy of positive reinforcement that people do benefit from. But, she warns that it’s all about moderation. We can be quite lazy to call people, and have become non-committal in our relationships, “we are not only affected emotionally, if we spend time posting and tweeting largely on computer then our physical health can also be impacted too. When we spend so long sitting down, our metabolism slows down and energy level is decreased as we move less and eat more. A report issued by Daily mail reporter says the ‘constant exposure’ to celebrities through, TV soaps, dramas and talk shows is having a detrimental effect. It said that Children today know in intimate detail the lives of celebrities who are richer than they will ever be, and mostly better-looking. This exposure inevitably raises aspirations and reduces self-esteem. Social media has mental health benefits in terms of feelings of inclusion and social connectedness. People who experience barriers to social interaction, communicating with people over social media can increase feelings of connectedness with positive outcomes for self-esteem; attitude and decreased feelings of loneliness, communicating with people over social media can increase feelings of connectedness with positive outcomes for self-esteem, attitude and decreased feelings of loneliness. Media is particularly beneficial to socially excluded groups those living in remote areas, senior citizens and people with disabilities.  As well as improving general social wellbeing, connecting with communities via social networking tools can contribute to better outcomes for the treatment of various mental health issues such as depression, anxiety, suicidality and other disorders.

 

Author:

Untitled-1The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster.

Benefits of Media for Children and Teenagers

Benefits of Media copyExposure to media is inescapable so does its impact, media offer entertainment, culture, news, sports and education.  They are an important part of our lives and have much to teach. . Teenagers are exposed to all sorts of media outlets, from television, movies and advertising to social media sites such as Facebook, Twitter and Instagram. However benefits of media for younger children are developing their literacy skills learning letters of the alphabet through programs such as Play School, Dora the explorer and Sesame Street. Kids learn to count through programs for kids. Intellectual benefits are gained through developing problem-solving and critical thinking skills by playing computer games. Educational benefits which media encompasses ais encouraging reading after watching a particular program or movie based on a book. Creative benefits for example, developing skills in imagination, art and modeling, music and media, through software to create a picture, or being inspired to make something by a TV show. Teens can benefit from media exposure by developing cultural and political awareness. Television, films, magazines and social media sites expose teens that may otherwise be limited to interactions with people from their own cultural and ethnic backgrounds to an array of different people. Exposure to news and information about events taking place around the globe allow the teens to participate in social charitable work and ways to engage in benevolent deeds.  Benefits for teens engaged in social media include increased social confidence, more social support and heightened media literacy. Social media diversifies teen’s social skills, which will help them navigate through a technologically astute society.

Advertising Agencies in Pakistan and Media with all its forms has become part of the modern teenage lifestyle. It makes our life so much easier and much more efficient. It has become an essential part of our communication culture that cannot be taken away easily, because we are so dependent on it. Without media we wouldn’t be able to connect with people the way we do now.

Author:

Untitled-1The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster.

 

Advertising a way of Business or waste of money

timenspacemedia 0 Comments

In the past, the evolution of advertising has mitigated the advancement of technology. Nowadays almost every business utilizes some type of advertising while promoting the product. Advertisements does have its own pros and cons, but the pros weight more over the cons. Excessive advertisement helps the brands get recall and it keeps hitting the top of the mind recall of the consumers, viz. , when we talk about toothpaste the first name which comes to our mind is Colgate/Close-up. Advertising can be a functional tool for business through its marketing plan and strategies. Without the aid of advertising, businesses and consumers would be required to deliberately discover and search a company’s services or products, which is not a practical way in terms of promotion. Advertising evokes the customer’s brand awareness of the company’s product and services. Advertising provide identity to a business and its products.  The products benefits are communicated through advertising which encourage the customers to patronize the company’s products. Hence customers can identify the importance of products and services by advertising. Market share can be created for companies by utilizing the idea of advertising. Market share is said to be the total sales and units a business incomes out of the entire sales dollars as well as of the units in the business. Businesses use advertising in order to increase sales. Most companies and owners of corporations anticipate a particular return on their investment from advertising.

However there are companies which manage to exist without the support of advertising, these are the matured brands like Zara which is more focused on keeping the brand promise. They keep their shelves stocked with the latest trends in fashion through quick production method on the other hand; a new brand will always find advertising an important function to target their potential customers. Advertising is a vital function if you consider its reach and ability to communicate with all potential customers and is therefore used widely by many companies. If a company decides to substitute advertising with another method that might prove to be less efficient, it would result in an obvious economic waste.

Advertising Agencies in Pakistan

Author:

Untitled-1The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for the humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster.