Why Digital Marketing Is a Must for Your Business

What is digital marketing: Digital marketing is basically any kind of marketing form that is resulted in it being digital and involves the use of digital devices. Certain areas that digital marketing can form under…

Difference Between PR and Advertising

What is advertising? Advertising is a marketing strategy that is seen everywhere; it is a huge part of our day to day lives and is something you can’t miss even if you are unaware. Advertising…

What is Contextual Advertising?

Contextual advertising is all about selecting relevant keywords, data and topics that represent your ad and the content within. It is usually within digital marketing and platforms such as apps and websites, where contextual ad…

Animated Explainer Videos

Animated explorer videos are an innovative and effective marketing tool. As the 21st century merges in the uproar growth and demand of technology, explainer videos are hugely popular with the population across the world. The…

What’s the Difference between Multimedia and Animation?

The main difference between multimedia and animation is the many various forms, that multimedia comes in. Multimedia is used for many different purposes such as industry use of presentations, special effects/audio in entertainment, online training…

Difference Between Photographer and Videographer

It is very easy for people who aren’t fully aware about a certain field (in this case, media), to categorise certain expertise’s into one, like photography and videography. They both have elements of capturing life…

Ethics in Advertising

Every person, every organization, from cottage to huge industries and corporate world all holds a certain criteria of an ethical records. Ethics are basically a criteria or boundary which controls the action or activities of…