While writing this it should not be vague that creativity comes from an instinct, that is thinking of something which has not yet been done, which is completely new in existence. Whereas innovation comes from an inspiration, something which is invented referring to something which is previously done for example graham bell invented telephone while referring to the idea of waves formation  when he  randomly dropped pebbles in the pond, those waves became inspiration for him and hence the word “invention” was used more formally.

Like the smell of a burning, sound of weird beings in far fledged mountains, sparking campfire, creativity slowly pervades everything around it and changes what it touches for the better. Unlike the smell of a crackling, sparking campfire, however, its results tend to last quite a bit longer, longer enough to make a change. The ability to think innovatively benefits far more people than those embroidered into the visual, liberal, and performing arts, however.

The whole idea of this blog is to perhaps, make sure that everybody could be innovative because people do get inspired by many things surrounding them, like a landscape painter; get inspired by different shades of green , emerald , army green, aqua, cyan, sea green thus every shade of green which makes up the  sea , sky , and the land. Hence, these are the creations of GOD, and in my view point GOD is the creator and we are the innovators. Summarizing, in my view point creativity is something being endowed by God, whereas innovation is the idea being aspired by anything which attracts the inventor or perhaps the inventor is too curious to discover about his imagination, hence to make it real in practical world!

We are living in the world of technology. The whole world is consisting of two things, visual and reality. There is a big difference in both things. All credit goes to graphic design industry, which is doing and showing the impossible and make this true that nothing is impossible. We all must have seen wonderful pictures or videos which can’t be imagine in our normal life like a man flying in the air or a talking bee and so on. This is all possible by the wonderful use of effects to make illusions.

Graphic designing is not restricted to just printing stuff. It is also the part of film and media. Jurassic Park, Harry Potter, Avatar, Alice in Wonderland etc. are the examples of graphic designing in film industry. In designing process the designers have to go through each and every detail of design the line, font, angle, resolution of image, effects and so on.

If we call graphic designing the art of creating illusions it is quite justified. We watch many ads in our daily life. The ads of cosmetic surgery, hair transplant and slim products with the caption of showing the results of “before and after” are also the example of graphic designing. It is not the original results it’s just an illusion which shows that “you can be like this.” All this done through special soft wares like Illustrator, ADOBE Photoshop, and COREL draw etc. now the outstanding presentation of your business and products is the need of hour. That’s why every organization wants to be presented in its best and graphic designing make this possible for them.

Graphics designing completely feeds on creativity. Creativity and skill makes the best designs. The capability of making something new and different makes something outstanding and prosperous for business. Every organization whether it is small or big need proper and innovative designs for their business to prospers

These Famous words by Steve Jobs Co-Founder of Apple Inc. The most admirable and popular company in the world due to the technological revolution it has brought, can be interpreted in so many ways. The main gist of it is that whether it be business or life one should always want more. A satisfied person is stagnant, no progression, no motivation. The Question is in Business what should you stay hungry for? More clients, more work, more money, higher status, this varies from person to person and organization to organization. And what do you mean by stay foolish ? it means the creativity and thought process should not be fixed, it should think outside the box, let your inner child come out at work as well to think foolish and different.

The word Hungry Means the desire, urge and craving for something . This urge is so strong and unless it is satisfied it will be the only thing person will think about. This craving is a great motivational force to make you achieve great heights. In this equation you also have want and need as a part. Want is what you would like to have but might not have the sources to achieve but need is something you cannot live without and therefore being hungry should be a need, a person should be hungry to achieve more and it should be your need.

The word Foolish means lack of sense and unwise, all negative connotation but that is not correct if used properly especially in the field of advertisement. The more foolish you are the better would be the result. I agree with John Updike when he said “ A leader is one who, out of madness or goodness, volunteers to take upon himself the woe of the people. There are few men so foolish, hence the erratic quality of leadership in the world.” Being foolish increases your creativity and opens your mind to ideas which would not have come to your mind. It’s like your mind is in handcuffs and chains and the wild side comes out once you are foolish. Francois de La Rochefoucauld said as one grows older, one becomes wiser and more foolish, this foolishness is also part of experience.

As conclusion I would write that being a little foolish never hurt anyone and staying hungry didn’t either since you can survive on water, So Plant the seed of foolishness in your life and let it grow, keep it hungry so it reaches maximum heights.

Every business wants to be recognized as a brand. Developing a brand as the market leader in today’s competitive market is tough and tedious process. Consumer’s recall to one’s product is becoming tricky with the variety of products available to them. So the question is how to create Brand Loyalty?  For this purpose a company needs to advertise their service or product regularly, Take an example of Coke or Pepsi the two most popular and well known brands in the world but they still continue to make memorable TVC’s. Reason is based on the quote “out of sight out of mind” so companies need to keep reminding the customer’s of their product/services.  That’s what Time & Space Media does best.

Time & Space Media is media cantered consultancy which specializes in media buying and planning, advertising, creative art, brand activation, market research & analysis, event management, 2D/ 3D animation creation.  Since its inception Time & Space Media provide its clients with innovative, artistic and cost-effective marketing solutions. We are analytic planners and professional negotiator. It is a well-established media agency, and pioneers of media buying and planning agencies. Innovation and creativity is the future, don’t be afraid to be different and stand out. Time & Space Media can accomplish history making heights of creativity for our clients.

We take media as an investment with expectations of return. We have the experience and knowledge of effective Creative, Marketing and Advertising solutions. We deal in all fields of media whether it is marketing, designing, promotional campaign; brand launching, research or production. Our expertise includes digital media, outdoor, print and electronic media for our clients according to the need of their product. The digital services we offer include web development and design, search engine optimization, social media optimization, application development and mobile marketing. Also we help in brand activation which includes pre- campaigning of a product, designing logos, brochures, pamphlets, print ads, TVC & documentary production, post- campaigning.

Time & Space media provide its clients with mixed media solutions combining both offline and online and also traditional and non-traditional advertising tools. Our clients receive the services on-time and on-budget. It works for small business as well as for multinationals, FMCG’s. We are a fully operational advertising agency. After enjoying the glory and success of this market for the last 12 years now Time & Space media is heading to explore and discover untapped opportunities to give its clients more efficient, productive and outstanding solutions to establish themselves as a brand.

The field of Advertising is growing rapidly. A new trend of starting new small scale advertising agencies, or are even investing money in the large scale well established advertising firms has been established. New technologies like animation and graphics etc. makes the field of advertising more exciting. Being the part of show-biz and glamour business, Advertising becomes more important way to tell people the importance and advantages of your products and services.

If your customers are impressed and motivated by your advertisements or by the product they surely will buy it. Advertisement help the companies to market their product and help them to establish themselves as a Brand. And only effective advertisement can reach to a large number of audiences at the same time. The more the people will know about your product and its positioning the more they will motivate to buying it.

“Creativity is the process of bringing something new into being…creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy” Creative people possess an ability of curiosity, and animate their humans to attending for trends, signs of change and opportunities everywhere. They establish a collaborative culture in which information sharing is expressly encouraged. They also know that success comes from all-embracing change, not afraid abroad from it. Not only that, but they apperceive that true, real, acceptable success can alone appear from accomplishing things differently, and that this in and of itself requires courage, because change involves risk.

In our daily work, we find that the climate for innovation is crucial, poorly understood, and all but ignored when thoughts turn to improving the level of innovation. There is a better way – first understand the system and get the data, then decide what to do. It is the best way to create an innovative idea. A creative idea can be generated from anything… It can be from the smile of a kid or a flying kite or anything else. It could be anything around us. Sometimes we don’t have any special idea or any special thing in our mind we just stuck in certain condition and suddenly we got some innovative or out of box type idea. But some little things matters while creating something innovative. First of all Challenge, How challenged, how emotionally involved, and how committed you are to your work? Secondly Freedom, How free you are about your ideas? Thirdly how much time you have to finalize your idea. Then Resources, which you need to give your new ideas a try.  Playfulness and Humor, and how relaxed is your environment and surroundings.

Creativity is a core competency for leaders and managers and one of the best ways to set your company apart from the competition. Corporate Creativity is characterized by the adeptness to explore the world in new ways, to explore hidden patterns, to accomplish access amid acutely different phenomena, and to accomplish solutions… Generating beginning solutions to problems, and the adeptness to actualize new products, processes or casework for an alteration market, are allotment of the bookish basic that accord an aggregation its aggressive edge. Creativity is a crucial part of the innovation equation.