If you are working in a media buying company or as a media manager or even an account manager, servicing the client giving them suggestions about their communication strategies and about the promotion of their brands. As in how could they reach the right target audience with a minimum spent of money getting maximum exposure and the highest return on their investment.
The TV channels seem to them as a most interesting, thrilling and electrified source of communication to disseminate their creative message.
The most frequent question they ask you, every day is. What do people actually watch on TV?
Besides the availability of people’s meter data, though its sample size remains a question, still they want to know what people actually watch on TV, which channel, which genre, which time, which program and so on and so forth. It’s a series of questions and sometimes a series adding new details with some occasions or any ongoing event like sports usually.
The brand sellers look for buyers, where they are and what they watching, reach them catch them convince them and bring them to malls and they ask for your brand. Females housewives, 30 plus, metros, household income more than 2000 dollars a month, Well it’s the best SEC, everyone is crazy to communicate with them to make their skins glow, to make it pimples free, selling them a refrigerator in winters, so it’s a very pertinent question what do they watch . The researchers and survey companies are continuously asking potential consumers and customers, what they watch on tv and what goes on.
Author: Maqbool Mirza -about author www.maqboolmirza.com