What makes another promotional campaign successful? In this fast-moving world of the 21st century, companies cannot afford to make any mistakes. They have to avail themselves of each and every opportunity they see. If they will not avail the opportunity, then their competitors will avail it and they will have a competitive advantage over the company. That is why companies take participate in Promotional campaigns actively.
This does not only increase their sales but it also creates brand awareness in the mind of the customers. Seeing new Ads for the product or service in a promotional campaign makes the customers aware of that product. This helps the company create a position in the mind of the customers. Once customers are aware, they will definitely think about buying the same product next time when they buy the product of the same category.
Example of promotional campaign
For example, when surf excel made their TV commercial for the Ramzan campaign, the Ad became very big. It was based on emotional appeal. It had a direct impact on the mind of the people and it affected the sales. Similarly, companies like Coke and Pepsi take participate in promotional campaigns because they know that it will be beneficial for them.
The promotional campaign helps businesses hold a strong position in the mind of the customers because they offer discounts, coupons and they give away their products. There are different types of advertising in Pakistan that firms do for their products. Sometimes they go for flash sales. Some of them include celebrities.
They use celebrities to endorse their products, and the customers associate the product with the celebrity. If the celebrity has a strong personality and is liked by the public, it will persuade them to buy the product. All in all, advertising holds great importance in the growth of any business.