In the world of marketing research strategy, play an important role; there are two categories of business models: one is B2B (Business to Business) and the other is B2C (Business to Consumer) class. The advertising agencies, including Time n Space Media Agency, deal with the B2B (business to business) category, where manufacturers or wholesalers and companies are involved in the deals. In the advertising agencies, we directly deal with the brand and product companies as our clients. Developing the best print marketing strategies in B2B marketing for advertising agencies means creating techniques for understanding every detail of the brand, products, or companies to whom we are associated. We, the Time and Space Agency, have also built strategies for paving and persuading the target audience (clients) towards our services and also building strategies for widening the boundaries to compete in this ongoing race.
One of the most important strategies, which is considered the bedrock of any of our projects, is research. When initiating any of the projects, our first consideration and priority becomes the research of the specified client, other than the brief through their website or other sources. The detailed research study volunteers us in generating new and effective ideas as we improve in positioning our services. In research, we have three categories of ultimate research strategies.
1. The Brand Research Pakistan:
In this research strategy, we study our brand position with respect to their competitors and what exactly they perceive about the product. For this research, we at first dive into the market where our brand exists already. We go through every advertising strategy and working of the competitor of our brand and compare it with the current and past workings of our specified brand.
2. The Client research in Pakistan:
In this research, when we meet the client and hold sessions for presentations, and even before the presentation, we review and observe the nature of clients, their priorities, and their preferences. Determining the mindset of the client is mandatory in B2B class, as that of consumers in B2C class, as they will decide the execution of our service. So we properly examine the dimension in which the client wants to pursue its brand marketing and advertisement.
3. The opportunity research in Pakistan:
By appropriately and successfully completing the client and brand research, we direct to the category of research, which can become the reason to achieve the satisfaction of the client. We conduct the research in which we analyse the sections in which our clients brands currently lie, lack, or can improve further to dig more opportunities for advertising services. Basically, opportunity research is the extraction of client and brand research, but more deeply, for the benefit of both the client and our team.
Realising the importance of research and the rapid change in every bit of the brands and advertising technique, in these times, we follow up the best research strategies in the execution process of our brand’s script. Without these research proceedings and sketch, our team cannot even opt a word.