Brand awareness is exceptionally important in getting your business out there and well known amongst the population, it helps motivate your consumers to lean into investing in your product/service more than other brands. When purchasing a doll in a toy store as a birthday present for a child, you would most likely look for a ‘Barbie’ doll. When going on a coffee run at work, you’re more likely to ask your colleagues ‘would anyone like a Starbucks?’.
