The amalgam of technology and creative advertising tools has enabled the collective comprehensive branding and advertising to grow at a rapid pace. With the changes in business, we need to remain updated about the changes in the market. The majority of the trends in 2015 will be about the digital sector as the traditional forms of advertising are becoming second-rate to the digital realm, which continues to become more complex and powerful. Mobile video consumption is growing very rapidly and providing advertisers with a way to reach consumers when they are paying attention. Mobile video viewers can be termed as a ‘captive’ audience. The trend of mobile video ads is a technique to take advantage of the undivided attention of digital screen users. Videos are made interactive by brands as they have introduced interactive advertisements using technology to tell the story. Honda Civic and Civic R-Type YouTube experience is a very impressive example that allows switching between two different stories whenever ‘R’ is pressed and held on the keyboard.
Native ad spending will climb largely because advertisers are seeing above-average engagement with this format. When websites feature advertisements that emulate the content and style of their own site, it is native advertising Agencies in Pakistan. Native advertisements are normally long-shape blog entries, infographics or features that expect to educate, divert and rouse individuals without straightforwardly promoting an item. A standard banner ad from a clothing retailer may promote a winter clothing deal, yet a local promotion from the same retailer may examine winter style tips. Commonly, Native advertisements are labelled with a disclaimer, for example, ‘supported content’, ‘paid post’ or ‘promoted by’. While social media keeps on developing, the offline experience will be pretty much as vital in 2015. Brands researchers also start to use social media as a tool to measure the success of brand activation. We will see the online and offline sign up to make an additionally captivating brand encounter that urges consumers to spend more one-on-one time with their brand. As technology is developing continuously we will get to see an increase in creative data collection which will enable us to dig deeper to gain essential customer insights, increasing the success of brand activations. With the varying habits and preferences of consumers, the channels are changing as well to get the most out of advertising while testing new strategies which will dominate in 2015.
Author: Faeza Khan
The writer has a degree in Media, writer, a passionate lover of K-pop and Asian dramas, volunteered for humanitarian causes at The Fountain House and Akhuwat and among all a cookie monster. –