Expanding the advertising market is in other words, is to add in more product into the stream , motivating the products and services those are not trying to become national brands and have potential to break the geographical regional boundaries and enter into other cities and increase their demand and arrange to maintain the supply line for the new markets.This expansion will also need to enhance the production facility and to re structured the services as well.Historically pakistani business men are considered to be a bit conservative about the offshore expansion of their business in other countries and this perspective is misunderstood as well, normally it is considered as investing abroad .however, it is not exactly investing abroad but it is investing to get a sizable return back home , stretching the business nationally is first aspect of this article which will directly influence the advertising market .
Second aspect is reaching to such client those are potential advertisers but are not being educated and motivated about the role of advertising and its importance for the growth of the business and strengthen the brand equity.such entrepreneurs in their raw forms are excessively available in almost all cities with industrial upbringing and even in cities with agro base industry can be developed and is developing with economic evolution .