Pay per click ad is a marketing technique available on the internet where the advertiser pays a fee to the search engine whenever the ad is clicked. Pay Per Click advertising is done through search engines is the most popular form of PPC advertising. The most commonly used search engine for pay per click ad is GOOGLE. There are three types of google ads, each of which has its own rates.
PPC has been in use for a long time and has been proven beneficial in many ways. It does not require a large budget. The advertisers can display ads with a small budget and has to pay to the search engine only when someone clicks on the ad.
PPC does not require a large time period for its implementation. If the basic things like text and layout are decided then a person can display an ad on the search engine with some clicks. It also helps advertisers to reach their target audience. PPC helps to generate more traffic as ads lead to the website. It also helps the website to reach higher rankings.
PPC has always been an effective strategy to market business. Statistics show that 10.01 billion dollars were invested by over 7 million advertisers. It has proven to be the most useful technique to generate on-page conversions. PPC yields 50% more traffic than organic advertising. 80% of marketers showed interest in increasing their PPC budget as 79% of marketers say that it gave a huge boost to business. PPC has generated a 200% ROI (revenue on investment).
The results of the research show that PPC ads help to generate 50% more sales than non-paid ads. PPC ads are easily accessible through mobile phones. 52% of mobile users respond to the PPC ads. 300,000 mobile apps were installed as a result of PPC advertisements.
Google Ads for lawyers tend to be less annoying and help to reach a wider audience. This marketing technique not only helps marketers to grow but is also user-friendly as only interested users click on the ads. By making use of PPC, advertisers can generate more traffic, profits and customers.