Difference Between PR and Advertising

What is advertising? Advertising is a marketing strategy that is seen everywhere; it is a huge part of our day to day lives and is something you can’t miss even if you are unaware. Advertising…

What is Contextual Advertising?

Contextual advertising is all about selecting relevant keywords, data and topics that represent your ad and the content within. It is usually within digital marketing and platforms such as apps and websites, where contextual ad…

Ethics in Advertising

Every person, every organization, from cottage to huge industries and corporate world all holds a certain criteria of an ethical records. Ethics are basically a criteria or boundary which controls the action or activities of…

Advertisement Models

Seeking for the rules of advertisement that can cope up with your brand? Want to apply the terms for your brand? Here is a guide to your search. We define the true meaning of advertisement…

Advertising and Interpersonal Communication

Standing in an advertising agency, as a creative, client service or any other team member, the most important skill which beeps horn in the mind is interpersonal communication. Handling the clients is not as easy…

Local newspaper advertising in London

Many people will argue that newspaper advertising is a dying industry, as the use and growth of technology is constantly uprising. Companies are turning to social media, internet and television to advertise their products and…

How to advertise my business locally in London

With a population of over 8 million residents, London is highly one of the fastest paces and growing cities in the world. Advertising in London can be very competitive as many people from London have…