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Latest Advertising trends in 2015

The amalgam of technology and creative advertising tools has enabled the collective comprehensive branding and advertising to grow at a rapid pace. With the changes in business we need to remain updated about the changes in market. The majority of the trends in 2015 will be about the digital sector as the traditional forms of [...]

By | April 30th, 2015|Advertising|0 Comments

Role of Attitude in a successful business

Attitude defines or delimits the level of success in business. Attitude is the way we think and respond to anything in life; it’s a mood, feeling or an opinion and it affects every aspect in our everyday life. Attitude is a critical component of communication. Organizations spend money and time on employee training development.  Understanding [...]

By | April 7th, 2015|Advertising|0 Comments

Benefits of Media for Children and Teenagers

Exposure to media is inescapable so does its impact, media offer entertainment, culture, news, sports and education.  They are an important part of our lives and have much to teach. . Teenagers are exposed to all sorts of media outlets, from television, movies and advertising to social media sites such as Facebook, Twitter and Instagram. [...]

By | March 6th, 2015|Advertising, Media|0 Comments

Advertising a way of Business or waste of money

In the past, the evolution of advertising has mitigated the advancement of technology. Nowadays almost every business utilizes some type of advertising while promoting the product. Advertisements does have its own pros and cons, but the pros weight more over the cons. Excessive advertisement helps the brands get recall and it keeps hitting the top [...]

By | February 23rd, 2015|Advertising|0 Comments

Effects of Advertising on Business

According to the Advertising Educational Foundation, advertising was set long before America was even colonized. Advertising carried out over by the Europeans in an organized form and started in the 16th century with billboards, posters and traveling salesmen. In the late 19th century, the idea of the brand name was pioneered. For a successful business, [...]

By | February 23rd, 2015|Advertising|0 Comments

History of Advertising in Pakistan

In 1947, when Pakistan came into being the industry of advertising was in miserable condition, all the advertising agencies in Bombay, Madras, Calcutta and Delhi became part of India. British and American agencies were the business leaders Malani & Co was the advertising agency working in Pakistan whose owner was a Hindu.  Under the influence [...]

By | February 18th, 2015|Advertising|0 Comments

Reasons of the predominance of advertisements

Looking around in your society, you will realize that we all are part of predominating world of advertising. From road side billboards to commercials interrupting your favorite TV show, our lives have been flooded with all sorts of advertisements about products that we can buy, places we can visit and services we can avail. While walking down a [...]

By | January 22nd, 2015|Advertising|0 Comments