Violence in Media: Effect on Behavior

One of the noteworthy changes in our social environment in the 20th and 21st centuries has been the infiltration of our culture and daily lives by the mass media. In general, researchers define violence in media as…

History of Advertising in Pakistan

In 1947, when Pakistan came into being the industry of advertising was in miserable condition, all the advertising agencies in Bombay, Madras, Calcutta and Delhi became part of India. British and American agencies were the…

Reasons of the predominance of advertisements

Looking around in your society, you will realize that we all are part of predominating world of advertising. From road side billboards to commercials interrupting your favorite TV show, our lives have been flooded with all sorts…

A World through your Lens

Photography is a non-verbal way of communication and it is equally effective and successful way. Worldwide photography is loved by many people and it’s a visual treat for audience. A person can acquire complete career out of…

Why promotions are so important?

There are various techniques used by business men to increase and expand their business. Each and every person in this world has a desire to take his/her business to higher scale and for that a…

Cross media promotion

The cross media promotion has been reformed with new dynamics and dimensions,  especially after the advent of electrifying, social and digital media. Cross media is generally a term used for integrated media solutions. Whenever, a campaign…

Latest trends in social networking websites

Through the years, there has been a massive increase in internet users all across the world. One such example is changing trends in social networking websites that enhance the business concept. Each user has hopped…