Effects of Advertising on Business

According to the Advertising Educational Foundation, advertising was set long before America was even colonized. Advertising carried out over by the Europeans in an organized form and started in the 16th century with billboards, posters…

Media, Technology and Society

With a high demand in the society, Media is solely responsible for updating and sharing the information as it comes to the audience. Within few years, the media has become a huge media industry where…

Highly cited Media and Cultural studies

The media are a ubiquitous presence in the lives of contemporary youth. The television shows they watch, the music they listen to, the video games they play, and the websites they visit all play a…

The role of media in today’s world

Amongst many factors that are involved in shaping up the values and beliefs of the society, Media as an influential factor takes the lead. With high changing speed of evolution in today’s world, media takes…

Violence in Media: Effect on Behavior

One of the noteworthy changes in our social environment in the 20th and 21st centuries has been the infiltration of our culture and daily lives by the mass media. In general, researchers define violence in media as…

History of Advertising in Pakistan

In 1947, when Pakistan came into being the industry of advertising was in miserable condition, all the advertising agencies in Bombay, Madras, Calcutta and Delhi became part of India. British and American agencies were the…

Reasons of the predominance of advertisements

Looking around in your society, you will realize that we all are part of predominating world of advertising. From road side billboards to commercials interrupting your favorite TV show, our lives have been flooded with all sorts…