The role of media in today’s world

Amongst many factors that are involved in shaping up the values and beliefs of the society, Media as an influential factor takes the lead. With high changing speed of evolution in today’s world, media takes…

Violence in Media: Effect on Behavior

One of the noteworthy changes in our social environment in the 20th and 21st centuries has been the infiltration of our culture and daily lives by the mass media. In general, researchers define violence in media as…

Cross media promotion

The cross media promotion has been reformed with new dynamics and dimensions,  especially after the advent of electrifying, social and digital media. Cross media is generally a term used for integrated media solutions. Whenever, a campaign…

IS IT A CENTURY OF MEDIA

  The world has seen many centuries , thousands of them , most of them unrecorded and it seems the time of black and white pictures have been changed and a new era of digitization…

CAN YOU LIVE WITHOUT MEDIA

  First of all it has been redefined , what we use to call media in the past.We used to get a newspaper in the morning or a tabloid from a bus stop , reading…

Expansion of Market Through Media and For Media

Expanding the advertising market is in other words, is to add in more product into the stream , motivating the products and services those are not trying to become national brands and have potential to…